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May 22nd, 2009, 17:13 Posted By: wraggster
In the company’s financial results briefing Q&A for fiscal ‘09, Nintendo president Satoru Iwata stated the company is preparing “several titles” for release toward the end of 2009.
First of all, please understand that I am not in a position to comment on third parties software, especially when the lineup has not been announced by them.
The reason why I said today that April, May and June sales of Wii will not reach last year’s results but that the situation will change from summer this year was because the company has been preparing for several titles to be launched toward the end of this year that can drive the market.
Iwata also goes on to state that the company has been informed by numerous Western publishers that they will focus on Wii development, and that he is hopeful that these publishers have unannounced titles in the works that he is not aware of. Furthermore Nintendo forecasts a 40 million software unit shipment increase to accompany these collective releases.
As far as first-party releases go, we’re already aware of Wii Sports Resort, Sin & Punishment 2 and The Legend of Zelda: Spirit Tracks, all of which are getting Western releases. What else does NCL hope to release in the West?
http://www.siliconera.com/2009/05/22...year-releases/
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May 22nd, 2009, 17:13 Posted By: wraggster
In the company’s financial results briefing Q&A for fiscal ‘09, Nintendo president Satoru Iwata stated the company is preparing “several titles” for release toward the end of 2009.
First of all, please understand that I am not in a position to comment on third parties software, especially when the lineup has not been announced by them.
The reason why I said today that April, May and June sales of Wii will not reach last year’s results but that the situation will change from summer this year was because the company has been preparing for several titles to be launched toward the end of this year that can drive the market.
Iwata also goes on to state that the company has been informed by numerous Western publishers that they will focus on Wii development, and that he is hopeful that these publishers have unannounced titles in the works that he is not aware of. Furthermore Nintendo forecasts a 40 million software unit shipment increase to accompany these collective releases.
As far as first-party releases go, we’re already aware of Wii Sports Resort, Sin & Punishment 2 and The Legend of Zelda: Spirit Tracks, all of which are getting Western releases. What else does NCL hope to release in the West?
http://www.siliconera.com/2009/05/22...year-releases/
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May 22nd, 2009, 17:11 Posted By: wraggster
For all Nintendo's recent follies, one thing they've done right is bring Starfy to the West. But boy, it sure took a while. Want to know why? Blame Nintendo of America.
In an interview with IGN, Producer Hitoshi Yamagami said that despite the fact the series had been developed with a Japanese audience in mind, his team had always wanted to release the game overseas. But Nintendo of America said it was "too Japanese", and blocked the move.
Because, you know. He's a cute starfish. Clearly Japanese. Too Japanese.
Ah well, no point looking back in anger! The Legendary Starfy will be out in the US on June 7, and Yamagami also said that, if it sells well, they'll consider bringing other games in the series over as well.
http://kotaku.com/5265354/nintendo-t...s-too-japanese
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May 22nd, 2009, 17:09 Posted By: wraggster
For a long time, Nintendo boss Satoru Iwata has maintained a stance that the Nintendo DS and Apple's iPhone aren't competing. A stance he seems to have let slide for a day.
Speaking after Nintendo's recent fiscal year report briefing, Iwata sounds like the constant comparisons between the two devices have got to him, as he remarks:
I do not imagine that iPhone will dominate the Nintendo DS market at once. My impression as the person who has used iPhone is, it is very attractive but, frankly, I did not feel that it was designed to be appreciated by a wide variety of people like how Nintendo has been designing its products.
I don't know. I appreciate how the iPhone can make phone calls. My DS can't. Then again, I don't appreciate how there's still no decent Advance Wars clone on Apple's device.
Guess I'll have to keep appreciating both devices, then!
http://kotaku.com/5265274/iwata-ipho...o-products-can
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May 22nd, 2009, 17:08 Posted By: wraggster
Personal Trainer: Walking is a DS title that comes packed with two digital pedometers that sync with your DS to track how far you walk each day. It also happens to include the ability to create Mii on your DS.
Not only does the function seem to support everything found on the Wii, but it also lets you choose between six outfits. Here's a quick look at that function, one that really should be coming to the DSi on its own.
If you're not inclined to do the work, you can also import your Mii from your Wii.
http://kotaku.com/5265267/making-a-mii-on-your-ds
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May 22nd, 2009, 17:01 Posted By: wraggster
Nintendo president Satoru Iwata has revealed the company is always developing new hardware - even though they end up throwing some of their ideas in the bin.
Speaking in an investor call he said, "We do not think that Nintendo DS and Wii will last forever. Our internal hardware teams are always researching and working on new hardware so that we can launch them whenever we find a very interesting idea.
"You may not be able to believe this, but even when Nintendo has completed a hardware, it does not mean that we will surely launch it," he added. Apparently it takes up to three years to develop a new piece of hardware. Then an internal team decides whether they'd be better off sticking with the hardware that's already on the market. If so, they might still end up using some of the new ideas and custom chips in future products.
"[New] hardware is not needed until the time our software developers see the end in making new software with the existing hardware, or unless we have no more new market to explore and all the potential consumers have purchased our hardware," said Iwata.
"The more decisive factor is when the software developers will start demanding for new hardware as they cannot create any more software with surprise factors with the existing one. Nintendo has always been making the hardware in order to prepare for that day to come."
Speaking of existing hardware - any chance of a price cut? "I have never said that cutting the suggested retail price is not in the cards," Iwata said. However, he added, there are problems with applying price cuts on a global basis, and the effect doesn't last long anyway.
"Accordingly, if we really do enact a price cut, it must be exactly when it can maximise the business. At least for now, I have no specific ideas about the price cut at all." Apart from, 'Let's not do one,' presumably.
http://www.eurogamer.net/articles/ni...n-new-hardware
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May 22nd, 2009, 17:01 Posted By: wraggster
Nintendo president Satoru Iwata has revealed the company is always developing new hardware - even though they end up throwing some of their ideas in the bin.
Speaking in an investor call he said, "We do not think that Nintendo DS and Wii will last forever. Our internal hardware teams are always researching and working on new hardware so that we can launch them whenever we find a very interesting idea.
"You may not be able to believe this, but even when Nintendo has completed a hardware, it does not mean that we will surely launch it," he added. Apparently it takes up to three years to develop a new piece of hardware. Then an internal team decides whether they'd be better off sticking with the hardware that's already on the market. If so, they might still end up using some of the new ideas and custom chips in future products.
"[New] hardware is not needed until the time our software developers see the end in making new software with the existing hardware, or unless we have no more new market to explore and all the potential consumers have purchased our hardware," said Iwata.
"The more decisive factor is when the software developers will start demanding for new hardware as they cannot create any more software with surprise factors with the existing one. Nintendo has always been making the hardware in order to prepare for that day to come."
Speaking of existing hardware - any chance of a price cut? "I have never said that cutting the suggested retail price is not in the cards," Iwata said. However, he added, there are problems with applying price cuts on a global basis, and the effect doesn't last long anyway.
"Accordingly, if we really do enact a price cut, it must be exactly when it can maximise the business. At least for now, I have no specific ideas about the price cut at all." Apart from, 'Let's not do one,' presumably.
http://www.eurogamer.net/articles/ni...n-new-hardware
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May 22nd, 2009, 17:00 Posted By: wraggster
Nintendo president Satoru Iwata has said his most famous employee isn't infallible - even though he doesn't half come up with a good idea now and again.
"The games [Shigeru Miyamoto] has worked on have a high batting average to produce big hits. However, he is not God," said Iwata, speaking in an investor briefing.
"Even Miyamoto himself cannot hit the mark every time nor always predict how long it takes to complete development."
Which is why it's Iwata's job, he said, to set timeframes for the development process and work out when launch new products. Besides, Miyamoto may be known for creating Mario, Zelda, Wii Fit and all the rest, but plenty of other Nintendo designers have contributed to the success of such products.
"He is just another human being, so it is not possible that every single idea contained in these software was the sole creation of Shigeru Miyamoto," said Iwata.
"Certainly, when it comes to identifying and verbalising some of the important major findings, few people can easily succeed him. For example, few people other than Shigeru Miyamoto can declare that weighing yourself everyday must be fun for everyone.
"However, the fact that Nintendo software is always full of unique and fun ideas attest to the fact that there are many good game creators at Nintendo. Together with Shigeru Miyamoto, all of them have been making what are called Nintendo software."
So what have they been making lately? Iwata declined to say, but he's probably saving it up for E3. Roll on June...
http://www.eurogamer.net/articles/mi...god-says-iwata
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May 22nd, 2009, 17:00 Posted By: wraggster
Nintendo president Satoru Iwata has said his most famous employee isn't infallible - even though he doesn't half come up with a good idea now and again.
"The games [Shigeru Miyamoto] has worked on have a high batting average to produce big hits. However, he is not God," said Iwata, speaking in an investor briefing.
"Even Miyamoto himself cannot hit the mark every time nor always predict how long it takes to complete development."
Which is why it's Iwata's job, he said, to set timeframes for the development process and work out when launch new products. Besides, Miyamoto may be known for creating Mario, Zelda, Wii Fit and all the rest, but plenty of other Nintendo designers have contributed to the success of such products.
"He is just another human being, so it is not possible that every single idea contained in these software was the sole creation of Shigeru Miyamoto," said Iwata.
"Certainly, when it comes to identifying and verbalising some of the important major findings, few people can easily succeed him. For example, few people other than Shigeru Miyamoto can declare that weighing yourself everyday must be fun for everyone.
"However, the fact that Nintendo software is always full of unique and fun ideas attest to the fact that there are many good game creators at Nintendo. Together with Shigeru Miyamoto, all of them have been making what are called Nintendo software."
So what have they been making lately? Iwata declined to say, but he's probably saving it up for E3. Roll on June...
http://www.eurogamer.net/articles/mi...god-says-iwata
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May 22nd, 2009, 16:58 Posted By: wraggster
US retailer GameStop is expecting price cuts for the PlayStation 3 and Wii in the third quarter of its financial year.
Speaking during a conference call to investors, CEO Daniel DeMatteo said that the company's forecast of 33.5 million hardware unit sales factors in price cuts on current hardware from Sony and Nintendo.
"That assumes that there will be price cuts on the PS3 and potentially one on the Wii," offered DeMatteo, although he admitted that "it’s hard to tell if we actually need a price cut on the Wii to get to our numbers. There are some price cuts built into that assumption, but not until the third quarter."
DeMatteo said the price of hardware was too high in the current economic market, and format-holders will need to reduce the RRP of consoles in order to meet their current sales forecasts.
"The hardware price points, given this economic environment are potentially too high, and if the platform holders are going to make the numbers that they forecasted for the year, those prices would have to change.
"Also, if you think about it, these hardware prices have stayed up longer in this cycle than in any other time before, and in a very dire economic environment, those two things seem to be mutually exclusive.
"Put all those things together, I think that there will have to be price cuts in order to get the hardware moving to where it needs to be," he added.
During the same call, David Carlson, CFO for the retailer also pinned dates on some upcoming release, suggesting Take-Two's BioShock 2 and Namco's Tekken 6 will be released in October, and Activision's Call of Duty: Modern Warfare 2 and Ubisoft's Assassin's Creed will be in stores for November.
http://www.gamesindustry.biz/article...ice-cuts-in-q3
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May 22nd, 2009, 16:56 Posted By: wraggster
Nintendo president Satoru Iwata has said that High Street retail still has the competitive edge over digital sales, and he doesn't expect a significant change to the way consumers purchase games in the near term.
Nintendo's WiiWare and DSiWare releases are efforts by the company to appeal to consumers who are keen to buy product online, but Iwata admitted that digital sales for the company have only seen a small increase since the initial launch of the services.
"Already today, a number of people are aware of and appreciate the convenience of online shopping," said Iwata during a recent conference call. "Accordingly, Nintendo must be making efforts to provide them with the new mode of shopping.
"Simultaneously, however, I do not believe the competitive edge that packaged software has today will easily be taken up any time soon."
Iwata acknowledged that sales of videogames via online services are likely to dominate in the long-term, but he does not believe consumer habits will change quickly in the more immediate future.
"If people ask such extreme question as, 'Do you think that 20 years from now, customers will still be visiting retail outlets in order to purchase the majority of software in packaged format?', I will then have to answer, 'well, perhaps, the situation will be different.' However, if I am told, 'within a couple of years from today, there will be no retail outlets which will be selling packaged software,' my reaction must be, 'there's got to be something wrong with that assumption because I do not believe people's behaviours can change in such a short time,'" he said.
With digital sales of WiiWare titles, Nintendo has noticed that early adopters were keen on the service, but the company must do more to to reach consumers in the larger installed base, said Iwata.
"A number of early purchasers of new videogame hardware tend to be those who love something new on the market, so the net connection ratio can be high at the beginning, but if we do nothing about it, it can gradually go down as the hardware increases its installed base.
"In case of Nintendo platforms - because the company has been challenging itself with several measures - net connection ratios have gradually been increasing as time goes by. We are making efforts with the hope that it will someday reach and go beyond the tipping point. The current situation, however, is that we are observing only a gradual increase," he offered.
http://www.gamesindustry.biz/article...gital-releases
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May 22nd, 2009, 16:56 Posted By: wraggster
Nintendo president Satoru Iwata has said that High Street retail still has the competitive edge over digital sales, and he doesn't expect a significant change to the way consumers purchase games in the near term.
Nintendo's WiiWare and DSiWare releases are efforts by the company to appeal to consumers who are keen to buy product online, but Iwata admitted that digital sales for the company have only seen a small increase since the initial launch of the services.
"Already today, a number of people are aware of and appreciate the convenience of online shopping," said Iwata during a recent conference call. "Accordingly, Nintendo must be making efforts to provide them with the new mode of shopping.
"Simultaneously, however, I do not believe the competitive edge that packaged software has today will easily be taken up any time soon."
Iwata acknowledged that sales of videogames via online services are likely to dominate in the long-term, but he does not believe consumer habits will change quickly in the more immediate future.
"If people ask such extreme question as, 'Do you think that 20 years from now, customers will still be visiting retail outlets in order to purchase the majority of software in packaged format?', I will then have to answer, 'well, perhaps, the situation will be different.' However, if I am told, 'within a couple of years from today, there will be no retail outlets which will be selling packaged software,' my reaction must be, 'there's got to be something wrong with that assumption because I do not believe people's behaviours can change in such a short time,'" he said.
With digital sales of WiiWare titles, Nintendo has noticed that early adopters were keen on the service, but the company must do more to to reach consumers in the larger installed base, said Iwata.
"A number of early purchasers of new videogame hardware tend to be those who love something new on the market, so the net connection ratio can be high at the beginning, but if we do nothing about it, it can gradually go down as the hardware increases its installed base.
"In case of Nintendo platforms - because the company has been challenging itself with several measures - net connection ratios have gradually been increasing as time goes by. We are making efforts with the hope that it will someday reach and go beyond the tipping point. The current situation, however, is that we are observing only a gradual increase," he offered.
http://www.gamesindustry.biz/article...gital-releases
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May 22nd, 2009, 16:55 Posted By: wraggster
Representatives of TransGaming have announced that the company has opened an internal game development studio, and have partnered with Foreign Media Games on the development of a game for Nintendo's Wii.
The Canadian studio, which is known primarily for porting games to the Macintosh and iPhone, has begun developing its first original game, titled Armin van Buuren - In the Mix. The game, developed in partnership with Foreign Media Games, will be a DJ simulator based on the career and output of performer Armin van Buuren.
"It's an absolute thrill for our first game to be a new global franchise based on the top DJ in the world, Armin Van Buuren," said TransGaming CEO and president Vikas Gupta. "We are confident that Armin van Buuren – In the Mix will propel the highly popular music gaming genre to new heights with its innovative game play experience that embodies the creativity, energy and artistry of the ultimate DJ."
"As a Dutch publisher we are extremely proud of the fact that it is possible for us to publish this great game in co-operation with one of the biggest music icons of this moment," added Foreign Media Games managing director Michel van Elmpt.
http://www.gamesindustry.biz/article...lopment-studio
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May 22nd, 2009, 16:52 Posted By: wraggster
Due this summer on DS, Guitar Hero On Tour: Modern Hits will include the following 28-strong set list.
12 Stones - "Adrenalin"
AFI - "Miss Murder"
Angels & Airwaves - "Call to Arms"
Atreyu - "Falling Down"
Black Tide - "Shockwave"
Coldplay - "Violet Hill"
Endeverafter - "I Wanna Be Your Man"
Evanescence - "Sweet Sacrifice"
Fall Out Boy - "This Ain't A Scene, It's An Arms Race"
Finger Eleven - "Paralyzer"
Foo Fighters - "All My Life"
Franz Ferdinand - "The Fallen"
Kaiser Chiefs - "Ruby"
Lenny Kravitz - "Where Are We Runnin'?"
Modest Mouse - "Dashboard"
Phantom Planet - "Do The Panic"
Sum 41 - "Still Waiting"
Tenacious D - "The Metal"
The Bravery - "Unconditional"
The Donnas - "What Do I Have to Do"
The Duke Spirit - "Lassoo"
The Fratellis - "Chelsea Dagger"
The Kooks - "Always Where I Need to Be"
The Offspring - "Half-Truism"
The Strokes - "Reptilia"
Weezer - "Everybody Get Dangerous"
Wolfmother - "Dimension"
Yellowcard - "Lights and Sounds"
http://www.computerandvideogames.com....php?id=215595
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May 22nd, 2009, 16:52 Posted By: wraggster
Young aspiring game designer Fabian Akker has praised Nintendo’s WiiWare service, stating that the digital platform is easier to develop for than Microsoft’s XBLA.
Akker, who works for Dutch start-up group Ronimo Games, had very recently completed work on the studio’s new WiiWare title, Swords & Soldiers (pictured).
In an interview excerpt posted on CVG, Akker discussed why the game was made for Nintendo’s online platform rather than rub shoulders with XBLA giants such as Castle Crashers, Braid and Geometry Wars.
"It's so easy to get your games [on WiiWare],” he said. “It's much harder on Xbox Live.”
Akker, who has never been credited as a developer of an XBLA game, said that WiiWare was “an open platform, relatively cheap, and it gives you loads of freedom.”
Various development sources have recently stated that Nintendo will not issue checks to WiiWare developers unless their games meet minimum sales requirements.
This threshold is thought to be in the mid-four figures range in North America, though less so in Europe.
This policy in itself, which has never been confirmed by Nintendo, is directly at odds with the spirit of creating risky, original indie content.
Akker stated that it was initially tough for the developer to even obtain a licence from Nintendo, though the clout of publishing partner THQ provided them with the kind of leverage that many small talented indies will envy.
Ronimo Games was founded by graduates of the Utrecht School of the Arts. The group’s breakthrough occurred when a THQ executive was impressed by the team’s freeware PC edition of de Blob. The publisher subsequently acquired the rights to the game and commissioned the development of the successful Wii edition.
http://www.gamebizblog.com/gamebizbl...riticisms.html
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May 22nd, 2009, 16:50 Posted By: wraggster
Art Style: PiCOPiCT, Pop Superstar: Road To Celebrity (DSiWare), Crystal Defenders R2 and Penguins & Friends: Hey That's My Fish (WiiWare) are today's new Nintendo downloads.
The DSiWare game Art Style: PiCOPiCT could be the highlight of today's update. Art Style Aquite is one of the best DSiWare games so far and PiCOPiCT, the third game in the series. It's available for 500 Points.
Today's other DSiWare game is Pop Superstar: Road To Celebrity. Players can sing, dance, play guitar and, err, you get the idea. This one's 800 Points.
Then there's the second Crystal Defenders game for WiiWare. The Square-Enix strategy sequel sees you deploying Fencers and Black Mages to stop the monsters, all for 800 Points.
Finally there's Penguins & Friends: Hey That's My Fish! for 800 Points
http://www.computerandvideogames.com....php?id=215617
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May 22nd, 2009, 16:50 Posted By: wraggster
Art Style: PiCOPiCT, Pop Superstar: Road To Celebrity (DSiWare), Crystal Defenders R2 and Penguins & Friends: Hey That's My Fish (WiiWare) are today's new Nintendo downloads.
The DSiWare game Art Style: PiCOPiCT could be the highlight of today's update. Art Style Aquite is one of the best DSiWare games so far and PiCOPiCT, the third game in the series. It's available for 500 Points.
Today's other DSiWare game is Pop Superstar: Road To Celebrity. Players can sing, dance, play guitar and, err, you get the idea. This one's 800 Points.
Then there's the second Crystal Defenders game for WiiWare. The Square-Enix strategy sequel sees you deploying Fencers and Black Mages to stop the monsters, all for 800 Points.
Finally there's Penguins & Friends: Hey That's My Fish! for 800 Points
http://www.computerandvideogames.com....php?id=215617
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May 22nd, 2009, 01:32 Posted By: wraggster
Last summer Groovin' Blocks got WiiWare movin' with its rhythm-based puzzle play. IGN liked it, and gave it a 7.6. The game is now branching out beyond WiiWare and will be released as a retail disc for the Wii and a download for the iPhone. Developer Empty Clip is adding new levels and songs to the retail disc.
Zoo Publishing (Order Up!) will be delivering these two new versions of Groovin' Blocks. Look for them this summer.
http://uk.wii.ign.com/articles/985/985487p1.html
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May 22nd, 2009, 01:31 Posted By: wraggster
Today, MTV and MTV Games, a part of Viacom's MTV Networks (NYSE: VIA, VIA.B) and Pepsi announced a multi-platform "Drink Up, Rock Out" promotion that will give away thousands of Rock Band DLC music tracks and games. Music lovers and gamers nationwide will be able to win prizes instantly and will have the opportunity to participate in the first-ever Pepsi Rock Band music video contest that will award one talented band a 2009 MTV Video Music Awards Moonman. The summer promotion begins June 2 and continues through the MTV Video Music Awards.
As part of the "Drink Up, Rock Out" promotion, fans who see a Rock Band icon on specially-marked packages of 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi, Pepsi Max and other Pepsi products are encouraged to look under the cap for a code and then go to www.PepsiRockBand.com to enter the code for a chance to win prizes. During the promotion, MTV and Pepsi will give away a Rock Band?2 Special Edition bundle every hour and thousands of Rock Band downloadable tracks each day. Additionally, fans can enter a weekly sweepstakes for opportunities to win a trip to a Harrah's Entertainment property, Xbox 360 Consoles and other great prizes.
"MTV's Rock Band has quickly established a new gaming platform that is extremely popular with music fans and gamers alike," said Ralph Santana, VP of cola marketing, Pepsi-Cola North America Beverages. "We're partnering with MTV to bring a new exciting twist to the game that will give one lucky band a once-in-a-lifetime experience and a taste of stardom."
Christina Glorioso, Vice President Marketing Partnerships for MTV Games added: "Pepsi is continuing their long standing tradition of being on the forefront of music with the decision to partner with Rock Band, the genre-defining music game platform that allows music fans and gamers to interact with and discover music like never before. This campaign has something for every Pepsi consumer from those that love to rock to the fans that love to cheer on their favorite bands."
And for those Rock Band groups who seek fame, Pepsi, Rock Band, and MTV are giving fans the opportunity to win a Moonman for the first time by entering their own Rock Band music video into the competition. Entrants can choose a song from the official competition list – available at www.RockBand.com/Pepsi and start making their Rock Band music video right now. Music video submissions can be uploaded to www.PepsiRockBand.com where bands and fans will be able to enter, view, rate and vote on their favorite Rock Band music videos. To jump start the promotion, MTV Games is giving hardcore fans, those that upload a music video on the first day of the promotion (June 2 before 6pm EDT), the opportunity to win a trip to Los Angles the very next day to be the house band at the Rock Band booth at E3. Fans must register separately on June 2 to be entered for the chance to win this prize at www.RockBand.com/Pepsi.
For a shot to win the Moonman, Pepsi Rock Band music video submissions will be accepted June 2 through July 28. Beginning August 8 – September 1, fans take the reins as they vote online and decide the fate of the winning Rock Band band. The winning band will travel to the 2009 MTV Video Music Awards, walk the red carpet, receive their very-own Moonman statue, and will be featured in a spot produced by MTV to air the night of the awards show.
Pepsi-Cola North America Beverages (www.pepsi.com ), based in Purchase, N.Y., is PepsiCo's refreshment beverage unit in the United States and Canada. Its U.S. trademarks include Pepsi, Mountain Dew, Sierra Mist, Mug, Aquafina, SoBe and IZZE. The company also makes and markets Tropicana juice drinks, Dole and Ocean Spray single-serve juices and North America's bestselling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, please visit www.pepsiproductfacts.com.
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May 22nd, 2009, 01:30 Posted By: wraggster
If you have a few dozen minutes, might we direct your attention to Nintendo's investor relations page? The page is now home to an English language transcript of a Q&A session that was held during a Nintendo financial briefing on March 8.
Over three pages, Nintendo CEO Satoru Iwata addresses a number of issues, giving some hints at possible pricing strategy, and some tantalizing teases at big things to come for the end of the year.
One particularly notable point is about pricing. Previous quotes from Iwata suggested that the Nintendo CEO might be dead set against price drops. This may not be the case, however. In the Q&A, he clarified: "I have never said that cutting the suggested retail price is not in the cards. However, price cuts in one country can certainly affect other countries. For example, when you say that we should cut the price in Japan due to the current domestic market situation, once the suggested retail price is cut in Japan, people outside Japan will anticipate the same around the world."
The pricing comment was specifically in reference to the DS Lite. The questioner suggested that Nintendo drop the older system's price in Japan in order to spur increase sales.
Regardless of the system, Iwata still doesn't seem too keen on price drops at present. "While the price cut is said to surely increase demand," he explained, "it must be clear from a variety of analysis so far that the effect cannot last very long. Accordingly, if we really do enact a price cut, it must be exactly when it can maximize the business. At least for now, I have no specific ideas about the price cut at all."
Iwata also addressed the topic of used games. "If it were illegal acts like piracy, we could criticize them. But, however hard we may express our concern about the secondhand market, as long as they are not illegal, it does not do us any good."
Nintendo's solution to the used games problem? Explained Iwata: "Nintendo must continuously craft ideas so that our consumers will feel like owning the purchased products or think about how to motivate the customers to purchase new products instead of used ones."
And, just to whet your appetite for what will hopefully be a busy few weeks of Nintendo announcements as E3 approaches, here's what Iwata said about Wii sales: "The reason why I said today that April, May and June sales of Wii will not reach last year's results but that the situation will change from the summer of this year was because the company has been preparing for several titles to be launched toward the end of this year that can drive the market."
Perhaps a few of those titles will be shown at E3? Be sure and check out the full Q&A, and speculate away in the comments area below.
http://uk.wii.ign.com/articles/985/985433p1.html
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