Newly launched pop-up communications agency Commercial Break will work with college leavers from underprivileged backgrounds over the summer to provide a marketing campaign for Ubisoft's upcoming Wii U game, Zombi U.
The agency will open in London for two months over the summer, providing eight places on the team for students aged 18 to 19 from colleges across the city.
"Fundamentally this is a great initiative to give these students an insight into the creative industries and hopefully a foot in the door for their future careers," says Ubisoft head of brand Mark Slaughter. "There are many inspiring jobs out there that these guys may not even be aware of so it’s a great opportunity to show them what choices they could have.
"Selfishly though, I’m really excited to see what this group of individuals can produce in terms of ideas. These guys are part of the demographic that plays our games and engages with our marketing (or not as the case may be), so it will be great to see how they would deliver the message from their perspective."
After the campaign is complete, Commercial Break will help the students find paid internships at a variety of marketing agencies.
"The sad fact is that your background still largely dictates the opportunities that come your way," says Commercial Break co-founder James Hillhouse. "We want to make sure that creatively-talented young people, who just happen to be from under-privileged backgrounds, get the break they deserve.
"We really believe that the sort of young person involved in Commercial Break is going to bring a different kind of creativity to the industry."
While Commercial Break is only opening for two months, Hillhouse and co-founder Susie Burdekin intend to undertake more projects in the future - though what form they will take is as yet unclear and will be dictated by the success of this first partnership with Ubisoft.
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