Wii U to be sold at a loss, Nintendo confirms

Nintendo has broken with a company tradition stretching back three decades by admitting that the upcoming Wii U will be sold at a loss at launch.Satoru Iwata revealed the news during an investor briefing following the publication yesterday of the company’s latest financial results, telling those present that Nintendo’s desire to make the system affordable at launch dictated it be sold at a loss.

http://www.edge-online.com/news/wii-...endo-confirms/

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