Wii price cut 'not needed', says Nintendo

March 5th, 2010, 19:06 Posted By: Shrygue

via Computer and Video Games

Wii is most unlikely to see another price cut this year, and you have the millions of punters currently emptying shop shelves to thank for that.

Nintendo US executive vice president of sales and marketing, Cammie Dunaway, has told GamesBeat that the relentless high demand for the firm's console means a price cut simply isn't necessary.

"Right now, we continue to see demand at very strong levels. It's tough to find a Wii now. If we hit 100 stores in the area, we would find Wiis in only 20 percent of them today," she said.

"That tremendous strength we had in December really wiped the pipeline clean. Our pipeline, the retailer pipeline. And so with that kind of demand, it doesn't suggest the need for any pricing actions."

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