Wii in 30 percent of U.S homes by 2011, says analyst

February 22nd, 2007, 20:59 Posted By: gunntims0103

news via punch jump

An analyst at Merrill Lynch this week predicted that Nintendo Co.'s Wii video game system will be in 30 percent of U.S. households by 2011.

Speaking with the Financial Times, Merrill Lynch analyst Yoshiyuki Kinoshita estimated that a third of all Japanese households and 30 percent of U.S. homes will own Wii by the year 2011.

The analysis comes after strong sales momentum for Wii in the U.S. and Japan. NPD Group this week reported that Wii was the No. 1 selling video game console in Jan. U.S. sales, moving 435,503 units in the period.

By comparison, Microsoft Corp.'s Xbox 360 sold 294,000 units, Sony Corp.'s Playstation 3 sold 244,000 units.

In addition, the Wii has outperformed the PS3 and Xbox 360 in week-to-week Japan sales, outselling the closest competitor by 3-to-1.

Wii has attracted core and casual players with its motion-sensitive controls and low-barrier game titles. A wider audience and mass market price has propelled Wii into a worldwide hit in only three months on the market.

Nintendo has released several titles in the spring for Wii, including WarioWare: Smooth Moves and Wii Play. It will introduce hard franchise titles based on Metroid and Super Mario later in 2007.

Nintendo has shipped 3.19 million Wii units worldwide to date. It anticipates shipments of 6 million by fiscal Mar. 2007.

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