US Wii campaign kicks off with HUGE Times Square Ad

October 25th, 2006, 21:59 Posted By: wraggster

Via SPONG\

Check this out! Toys R Us and Nintendo of America have erected this immense three storey high Wii advert across the toy retailer’s flagship Times Square store this week.

Aside from questions of what this must have cost (and who picked up the tab) SPOnG was intrigued to know what regular New Yorkers thought of the ad. As gamers we are clearly all aware what Wii is and what the father and daughter are holding in their hands on the ad.

But what about the non-gaming/casual market that Nintendo is gunning for with Wii? The lapsed, the ladies and the elderly?

SPOnG asked our man in Manhattan to get out there on the street to poll a select band of passers-by.

Here’s what they had to say:

“What's a "why"?” (Meredith, 28)

“It should have a Nintendo logo on there, Nintendo is like Kleenex.” (Chris, 29)

“It just looks like they both have remotes.” (Derek, 24)

“It looks like the guy from land of the lost and his daughter... Is it something to do with wifi?” (John, 35)

“I dunno, is it a new TV or something?” (Chet, 34)

“Why do they have two remotes?" (Ali, 27)

So there we go. While our street-level straw poll is admittedly limited to a narrow demographic of twenty and thirty-somethings, it is still clear that the non-gaming public needs a little bit more educating on what a Wii actually IS.

What do YOU think of the ad? Do you think it does its job? Or is it, as the non-gaming public we polled above suggest, perhaps too clever for its own good?

Let us know in the forums.

Screen Via Comments

There are 14 comments - Join In and Discuss Here