Nintendo will kick off a year-long marketing push for Pokémon with next month’s Mystery Dungeon game.
The 3DS title, subtitled Gates to Infinity, is getting a three-week kids TV campaign ahead of its launch on May 17th.
It’s the first of many Pokémon releases this year, which climaxes with the launch of Pokémon X and Y in October.
“We are planning a strong yet targeted launch campaign to support this release and really kick start what is a big year for Pokémon,” says Vanisha Kavia, junior product manager at Nintendo UK.
“We will also continuously re-promote the title over the course of the year.”
This TV campaign will be backed by a digital pre-order and social media campaign aimed at existing Pokémon fans and introducing kids to the brand.
Pokémon Mystery Dungeon: Gates to Infinity is also going to appear at the Pokémon Brand Tour taking place over the summer.
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