Sega has unveiled a trailer for its rhythm game Samba de Amigo that takes lifestyle marketing angle to a whole new level by putting a real life monkey alongside a family playing Wii.
You have to give it to Sega: it's certainly making a spirited attempt at mimicking the Nicole Kidman and Patrick Stewart endorsed adverts that Nintendo is getting so good at.
In February, we said that the video for Sega Bass Fishing "looks like it was directed by a monkey." Now, this one actually features one. Maybe they're taking inspiration from us.
Unfortunately the monkey gets in the way of the actual gameplay footage, which is only seen in half-second cuts. Having previewed the game before, we don't know if that's enough to convey the idea of it. If it isn't, it's a real shame - the game does look like it could be quite fun.
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