The Popular Gaming Franchise for Girls Sparkles With a Brand New Title, 'BRATZ(TM)

May 8th, 2006, 17:07 Posted By: wraggster

THQ Inc. (Nasdaq: THQI) today announced "BRATZTM: Forever DiamondzTM" is expected to be available this fall for the PlayStation®2 computer entertainment system, Nintendo GameCubeTM, Game Boy® Advance and, for the first time, the Nintendo DSTM. The game will be based on the new "BRATZ: Forever Diamondz" fashion doll line, as well as the new "BRATZ: Passion 4 FashionTM -- Diamondz" DVD feature movie that are scheduled to launch at retail later this year. The "BRATZ: Forever Diamondz" video game will mark the second title under THQ's worldwide interactive agreement with MGA Entertainment, the manufacturers of the wildly popular BRATZ fashion dolls.

"THQ is thrilled with the success of last year's "Bratz: Rock Angelz" video game which has shipped more than one million units and was a top video game for girls in 2005," said John Ardell, director, global brand management, THQ. "The Bratz property is the perfect fit for the growing market of younger female gamers and we're excited to be working with MGA on a brand new title to coincide with their upcoming fashion doll and DVD movie launch."

"MGA is excited to work with THQ in adapting the upcoming line, "Bratz: Forever Diamondz," into an interactive video game adventure that fans of the dolls can enjoy," said Isaac Larian, chief executive officer, MGA Entertainment. "The success of last year's "Bratz: Rock Angelz" video game illustrates the popularity of the Bratz property, and we look forward to continuing that success with "Bratz: Forever Diamondz."

In "BRATZ: Forever Diamondz," YasminTM, CloeTM, SashaTM and JadeTM are back for a brand new adventure that sends them across the country in search of the hottest young fashion designer. Players will experience unique adventures through each of the four playable characters, while exploring detailed open world environments, to compete in the "America Rocks Fashion" TV show. Fans will discover brand new features including a figure skating competition and the ability to adopt a pet to train, dress, accessorize and showcase in competitions.

"BRATZ: Forever Diamondz" will be on display in THQ Booth No. 1324 in the South Hall of the Los Angeles Convention Center during the Electronic Entertainment Expo (E3) May 10-12.

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