First, the Super Mario Collection Special Pack was confirmed for Europe after being announced for Japan. Today, the special edition Super Mario Bros. 25th Anniversary DSi XL and Wii systems have been announced for the region as well, with each red system bundled with a Mario game.
The red Wii set, in stores October 29, includes Wii Sports and New Super Mario Bros. Wii. However, instead of the special version of Super Mario Bros. packed with the Japanese system, the European version includes the "original" Donkey Kong. This is probably just the NES game on Virtual Console, but the "original" terminology suggests it could be the arcade game. The red DSi XL bundle includes a copy of New Super Mario Bros. and will be out October 22.
None of this has been announced in North America. Happy birthday, Mario!