Nintendo and Southwest have teamed up to give away a DS Lite, as well as a copy of Brain Age: Train Your Brain in Minutes a Day! to Fifty of Southwest's Rapid Rewards Members. Southwest, as you may know, have made their fortune in the airline commute business by offering competitively-priced tickets. According to the press release, this is the first time Southwest has partnered with an outside company to, well ... reward its Rapid Rewards Members.
Still though, only 50 DS Lites? That's kind of chump change, when you think about it. Shouldn't it have been a more substantial number, even being a gift?