In an interview with GameDaily, Sony VP Jack Tretton spoke out about the PSP versus DS market share battle. He believes according to early adoption rates of both the PSP and DS that Nintendo may actually be losing its core gamer audience instead of expanding upon it. From the interview:
"[Nintendo and their DS] are appealing to the same audience that Game Boy has always appealed to. And if you look at the adoption rate of the DS over the first 17 months, not only does it trail the PSP but it also trails their other platforms ... They're potentially losing some of their core audience and they're not really expanding beyond that, and we think we're expanding into a completely new audience as we did with PlayStation ... we'll dip down to the younger consumer eventually, and we'll ultimately appeal to that vastly Earth wide audience we carved out with the original PlayStation."