Seventeen Brits complain about Wii ad violence

March 30th, 2007, 19:47 Posted By: wraggster

via joystiq

Nintendo's advertising efforts have apparently hurt the company's kid-friendly image with at least a few Britons. An adjudication statement from Britain's Advertising Standards Authority outlines seventeen distinct complaints over the animated violence in an ad for Twilight Princess and Red Steel. One complainant even thought the ad was "reminiscent of recent videos released by hostage-takers in Iraq." Yikes!

Fear not, freedom-of-speech loving Brits; the Authority reviewed the content and determined that "the ad was unlikely to cause serious or widespread offence. [sic]" Surprisingly, we have yet to hear any similarly official complaints about Sony's excessively weird PS3 ad campaign. Apparently a creepy guy in a jock strap ranks below simulated sword violence on the British disturb-o-meter.

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