Sega aims high in Europe

June 28th, 2007, 16:06 Posted By: JKKDARK

via MCV

COO and president Mike Hayes says Sega can be a top five publisher in Europe by the end of its financial year in March

SEGA expects to further increase market share this year, pushing for a Top Five place on the back of its widest portfolio to date.

A significant ramping up of releases was shown to over 300 retailers and buyers from across Europe at the recent trade conference in Malta – with Mario & Sonic, Golden Compass and The Club amongst those winning rave responses.

“This is really our first year with a full range. We have products in a variety of areas, from Club and Sega Rally for the hardcore gamer to Mario & Sonic with universal appeal,” Sega Europe’s COO and president Mike Hayes told MCV.

Sega’s forthcoming range also includes PC RTS Universe At War, the return of the NiGHTS and Sonic Rush franchises, plus Ghost Squad on Wii and a sequel to The Condemned on 360.

Sega is already a top ten publisher in Europe and higher in the UK, but the investment of the past few years has been earmarked very much to become one of the elite.

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