Pokémon may not be the national phenomenon it was when the first games, Red and Blue, first released, but the latest record-breaking figures show it's still going strong.
Within three months of their September 28 release in Japan, Pokémon Diamond & Pearl shipped five million units to Japanese retailers.
Nintendo hopes this craze will continue when the new adventure makes its way to US stores on April 22.
And we thought Pokémon was getting old. Are you looking forward to Diamond and Pearl? Tell us in the comments section below.