Publisher opts for more personalized approach with expo floor software demos
Nintendo has taken a pass on this year's E3 press conferences.
Though the publisher has been a mainstay of the trade show for years and last year showed its Wii U console during the Tuesday press conferences, Nintendo has decided to change tactics for this year's event.
"First, we decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past," Nintendo president Satoru Iwata told investors in a Q&A session last night.
"Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media."
The new strategy seems to be about drumming up support for the Wii U's software lineup, and Iwata thinks this requires a more personal touch than the massive press conferences afford.
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