The name Wii replaces the traditional term "we" in sentences much like the ones used to first introduce the name to online readers.
Phrases for the ads include, "Wii will put people more in touch with their games" and "Wii will change everything".
Clicking the ad will divert readers to wii.nintendo.com, a website that explains the philosophy, controller, software, and hardware of the platform.
Wii stole the show at last week's Electronic Entertainment Expo as industry vets were dazzled by new games like Wii Sports, Super Mario Galaxy, The Legend of Zelda: Twilight Princess, and Metroid Prime 3: Corruption.