Nintendo: White handhelds are 'less popular than pink' in US

September 20th, 2012, 00:02 Posted By: wraggster

Nintendo of America president, Reggie Fils-Aime has explained the decision to exclude white and silver versions of the 3DS XL from the region.
According to the exec, blue, red or even pink handhelds perform better in the North American market than white versions.He told IGN: "We have launched silver- and white-coloured GBAs, DSes, DSis, and in our market [and] they don't sell very well. So instead of approaching this lighter-colored product as a mass [product], we're going to look at the opportunity on a much more limited basis.
"You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently. But in terms of an ongoing SKU, the consumer has responded in our marketplace and said that, for a handheld gaming device from Nintendo, that kind of white or silver doesn't sell nearly as well as blue or red or even pink."
Nintendo is set to launch both white and black Wii U consoles in both North America and Europe this November.

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