Nintendo to spend £6m on DS

June 30th, 2006, 22:36 Posted By: wraggster

Having reportedly shifted 35,000 DS Lites in the console’s opening weekend, Nintendo UK has revealed it has a £6 million marketing warchest readied to push the handheld ahead of bitter rival PSP over the summer.
Nintendo UK marketing director Dawn Paine told MCV this week that its unique games line-up and promotional plans will mean that the summer months will be far from quiet. “For us summer is like anyone else’s peak season,” she said. “Sometimes we’re in the situation where the only competition is our own products.”

Via MCV

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