Nintendo Switch console sales have jumped in the UK as Pokémon Sword and Shield become the fastest-selling Switch game so far.
Retail data shared with GamesIndustry.biz states that Switch hardware sales rose more than 30% during the release of Pokémon Sword and Shield. The spike also coincides with increased retail activity around Switch consoles, with hardware sales spiking 75% the week previously. Overall, almost 90,000 Switch machines have been sold in the UK so far this month.
Interestingly, it isn't the new special edition Pokémon Sword and Shield Switch Lite that is driving sales, but actually the 'normal' Switch console with the improved battery life.