Nintendo says the Switch Lite is expanding the market for its games and not just bringing in more money from the same audience. In a post-earnings Q&A translated and posted on the company's English investor relations site today, Nintendo president Shuntaro Furukawa said that 30% of Switch Lite purchasers were picking up the dedicated portable device as their second Switch console.
High as that number might sound considering the Switch already features a handheld mode, it's actually a decrease from the 43% Nintendo had reported at its last quarterly briefing.
"A trend we've seen among consumers who've previously played Pokémon titles on handheld systems is that some are choosing to buy the Nintendo Switch Lite dedicated handheld system," Furukawa said. "We've also confirmed that women account for a high percentage of consumers who are choosing to purchase Nintendo Switch Lite as their first system in the Nintendo Switch family."
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