Nintendo sees profits up by over 77%

April 26th, 2007, 14:50 Posted By: JKKDARK

via New Media Age

Nintendo has seen its profits leap by 77.2% to Y174.3bn (£731m) for the year ending 31 March, boosted by the success of its Wii and DS products.

Revenues for the Japanese gaming giant were up by 90% for the same period to Y966.5bn (£4.05bn), as the company restablished itself as a pioneer within the gaming space.

Last year's launch of the Wii saw Nintendo move away from traditional game play by including a motion-sensitive remote that aimed to engage players like never before.

Initially seen by gamers and analysts as direct competition to Microsoft's Xbox 360 and Sony's PS3, also released last year, Nintendo marketed it as a companion console and one that could be used by the whole family.

So far Nintendo appears to have got the marketing spot on, as the Wii has sold almost 6m units.

In comparison, Sony's PlayStation 3 has had a mixed reception, especially in the UK where rumours persist that the cheap 20Gb model won't be released.

Nintendo's DS handheld console remained a strong seller throughout the year, having now shifted almost 40m units since its release at the end of 2004.

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