Nintendo ramps up Wii budget for Japanese launch

November 14th, 2006, 22:05 Posted By: wraggster

Nintendo is throwing money at the marketing of its Wii console, promising another 10 billion Yen (EUR 66 million) for promotions in a bid to convince Japanese consumers of its place in the next-generation gaming market.

The company is expected to spend 68 billion Yen in total this year, according to a report on the Financial Times website.

The marketing campaign will incorporate ten different television ads, retail-specific demonstration booths and Wii Experience shows for consumers, to be held at conference halls throughout the country.

Nintendo has made a big noise about its attempts to attract the entire family unit to gaming via the Wii, and is promising 400,000 consoles for the Japanese launch on December 2nd. In contrast, it's main rival in the region, Sony, launched the PlayStation 3 last weekend and sold out of its 88,400 units.

The firm has also put a marketing campaign in place for North America, including demonstrations in the home via a year long Wii Ambassador Program, kiosks on shopping malls across the region and partnerships with retailer 7-Eleven and Comedy Central.

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