Nintendo has reclaimed its position at the top of the UK handheld sales charts for the first time since PSP's launch, thanks in no small part to the success of DS Lite.
With over 200,000 DS Lites sold in its first 10 days on sale, the handheld is now the best-selling full-price console on the market.
The bad news for Sony doesn't end there, though, with New Super Mario Bros for DS outselling PSP's top-selling game Tomb Raider: Legend by over five copies to one.
With Nintendogs reaching three million sales in Europe and Dr Kawashima's Brain Training introducing the console to people who previously didn't play games, it seems Nintendo has won back the punters with universally appealing software.
Indeed, Animal Crossing: Wild World held a top 10 position for 14 weeks in the UK All Formats chart recently, while four DS-exclusive titles were present in the top 10 last week. Quite an achievement.
We'd say it's time for Sony to release the perpetually-delayed PSP Gran Turismo 4. It'd sure make for an interesting battle this Christmas.