Nintendo not worried about Apple competition

March 3rd, 2010, 20:30 Posted By: Shrygue

via Computer and Video Games

Nintendo's Cammie Dunaway isn't concerned about competition from Apple.

With games being released for the iPhone and iPod Touch, Apple could be seen a threat to Nintendo's handheld dominance but, in an interview with GamesBeat, Dunaway reiterated that DS is still number one.

"It is interesting that for all of the talk of competition from Apple last year, here in the U.S. we had our best year ever, selling 11.2 million units," said Nintendo of America's always smiling exec VP of sales & marketing.

"That has never been done by any game platform ever. Consumers are still finding fun with our products, and there is a lot of room to grow.

"If you look at the penetration of the market, the DS franchise here in the U.S. has a long way to go. In Japan, one in two consumers has a DS. Here, it is one in four. So we have room to grow."

Nintendo will be hoping that the release of DSi XL this Friday will provide a catalyst for further growth and for Dunaway (and us), the increased screen size is the main appeal.

"I think it's a fresh idea to innovate based on a larger size. The DSi XL has a 93-percent bigger screen. When people try it, they say, wow, that looks great. That will help us keep the DS business vibrant."

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