February 10th, 2009, 17:28 Posted By: wraggster
The latest person to dismiss the relevance of print publications for gamers is none other than Nintendo president Satoru Iwata, who recently gave his thoughts on the fate of Nintendo Power.
If you’re looking for a reason why Nintendo relinquished control of the long-loved Nintendo Power magazine a little over a year ago, you can get no one better to talk about it than Nintendo’s president, Satoru Iwata.
The simple explanation? Print isn’t Nintendo’s best way to reach their fans.
Here’s Iwata during that earnings presentation from late last month that we’ve been pulling quotes from:
As for Nintendo Power magazine, it has contributed greatly so far in selling NES and SNES, which Nintendo had to start from scratch in the U.S.
Back then, publishing and distributing a monthly magazine was the most practical way to connect consumers and manufacturers. Now we have a much higher frequency of connecting with consumers online than traditional print publications. Online also has an advantage with lower cost and speed. As so many media are shifting from print to online, we also wanted to shift how we primarily connect with our consumers, and going from our paper publication, Nintendo Power, to online as the center of our message delivery efforts to our consumers. Part of the team that moved to New York included Nintendo’s web content team, and they are working with an increased number of staff.
Nintendo Power still exists. It’s published by Future US, Inc. But now you know why Nitendo isn’t as into it, despite its 20-year legacy.
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