Nintendo Launches Wi-Fi Campaign for DS

August 1st, 2005, 20:15 Posted By: wraggster

The Inquirer has the word that Nintendo has launched a massive theatre-based advertising blitz for the DS. The campaign launch features a trailer length film entitled "The Sad, Agonizing Tale of Bhuvan Ganguly". From the IGN Story: "'There is a great element of surprise to this ad,' says Nintendo's advertising manager Kelli Koenig. 'The spot opens on a very dramatic situation that you just wouldn't expect to be related to video games or Nintendo. The spot clearly demonstrates Wi-Fi as it relates to the Nintendo brand with a nod to Mario Kart DS and it does this in a magical, clearly ownable by Nintendo kind of way.'"

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