Nintendo Goes Looking for the Grey Gamer

October 31st, 2006, 17:28 Posted By: wraggster

The New York Times reports on Nintendo's visit with the AARP. The Association for the Advancement of Retired Persons held a products show this past weekend, and Nintendo showed up in force to demonstrate the 'new generation' of gaming products they're offering. From the article:

"Over the weekend, the company proved that it believed its own press releases. For the first time, it took its products to Life@50+, an annual event sponsored by AARP, and held this year in Anaheim, Calif. The event, intended for those over 50, attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing products for older Americans. 'Nintendo has never gone after grandparents before,' said Amber McCollom, a senior manager of public relations for Nintendo. 'We're targeting this audience for themselves, not just their grandchildren.'"

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