Nintendo DSi XL Purchase Intent High Among 30-Year-Olds In Japan

November 29th, 2009, 20:35 Posted By: wraggster

The results of a survey on purchase intent for the DSi LL conducted by Japanese group Orimo have been released, according to a report at Inside Games. A total of 416 people took the survey, with the male:female ratio being 212 : 204.

Of the total people surveyed, 26.4% indicated that they "wanted to buy it a lot" or "kind of wanted to buy it." Purchase intent for the device was particularly high among men and women in their 30s. 28.3% of potential buyers were 30-something males and 24.5% were female. However, the DSi LL seems to appeal most greatly to men in their 40s, who comprised 31.7% of consumers that were interested in buying the device. This makes sense as Nintendo targeted the DSi LL at an older audience that may have trouble reading text on a smaller screen.

Here are some other interesting facts from the survey. Do note that these figures may not be accurate as 416 people are hardly a representation of the entire market.

30% of people surveyed that own a PSP are men in their 30s.
21% of people surveyed that own a PSP are women in their 30s.
22.5% of people surveyed that own a PSP are women in their 20s.
over 40% of people surveyed that own a DS Lite are women aged 30-39.

http://www.siliconera.com/2009/11/29...olds-in-japan/

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