Reggie Fils-Aime, Nintendo of America CMO, spoke to an audience of investors at a recent UBS conference. The Reginator discussed Nintendo’s strategy of marketing their next-gen console to more casual gamers. Here were some key points covered in his presentation:
Iwata was quoted in the presentation as saying: “If we cannot expand the market, all we can do is wait for the industry to slowly die.”
Nintendogs has sold nearly one million copies in the US alone, more than half of the buyers were said to be female.
The presentation featured the following comment by publisher, EA in regards to the Revolution: ”It’s a brilliant controller, and as usual we can credit Nintendo with being innovative and neat and fresh and fun. They continue to pioneer in our industry…they make some of the best games in the industry…and we look forward to partnering with them.”
It appears that Nintendo’s Blue Ocean strategy is working in the portable market. Do you think the low-tech, game innovating DS is the precedent for Nintendo’s upcoming console strategy?
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