Nintendo and Microsoft Wake Up to Families

June 29th, 2007, 16:48 Posted By: Elven6

This is pretty lengthy so I just posted the first 3 paragraphs.

After years of allowing children (let's be honest: allowing boys) to blow up spaceships, steal cars, and basically shoot anything that moves, the good folks at Microsoft who make the Xbox 360 video-game console have decided to go after a new market: moms.

That's right. Recent media reports said Microsoft plans to create a whole new set of games that will appeal to families. In addition, the company wants to make the family games that it already offers easier to find, placing them on prime retail space in place of war or sci-fi-type games. (Don't worry, boys, you'll still be able to get "Gears of War," Microsoft's best-selling game at the moment.) Microsoft may even cut the price on its game console before the holidays. Such a move is hard to even think about in June, but that's how marketing folks see the calendar.

Why the shift? Because nothing focuses the mind of a business executive like the success of a rival - in this case, Nintendo. But it's not just the wireless Wii that has vaulted Nintendo to the top of the gaming world. It's the decision that Nintendo president Satoru Iwata made about going after new markets.

Source: http://www.kotatv.com/Global/story.asp?S=6723648

Mabye Microsoft should advertise Viva Pinata a bit more, like showing an ad for it after the show is over or something.

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