Nintendo sold over 1.5 million consoles during Thanksgiving week, according to internal sales figures.
Those sales broke down to 500,000 Wii units and one million DS and DSi SKUs sold between November 22 and 28. The numbers of DS consoles sold, says Nintendo, surpasses the all-time handheld hardware sales record set by Game Boy Advance during Thanksgiving week in 2002.
"Holiday shoppers are finding value in our products' prices, and through a gameplay experience that's unique to Nintendo," said Cammie Dunaway, executive VP of sales and marketing.
Yesterday it was reported Wii sales were up 85 per cent week-on-week since the Wii's price cut in October. Dunaway said the Wii is in "a very good position" going into the holidays.