Pikachu is not your friend. Doesn't matter if toy maker Tomy has dubbed this torture device "Tomodachi Pikachu" (Friend Pikachu), the yellow pocket monster is the enemy and must be destroyed. And the 150 plus Pika words this stuffed demon speaks, thereby encouraging small children like my son to repeat over and over again? Hogwash. Those red light-up cheeks are a mere foreshadow to the blinding rage the product will ultimately unleash. That being said, I'll probably buy it for my son's birthday