Nintendo and Lego have teamed up to create a line of Super Mario Lego sets.
The two companies announced the partnership today and gave a first look at the toys, which center around an electronic, Bluetooth-equipped Mario figure with screens in its chest and face that can collect virtual coins as it interacts with levels made of Lego bricks.
Lego chief marketing officer Julia Golden said the sets would be a "highly social, interactive and collaborative experience for kids."