Iwata: 'We want women to go for Wii'

September 19th, 2006, 17:18 Posted By: wraggster

"We want to appeal to mothers," says Nintendo president, Satoru Iwata

Nintendo's Wii is aiming to win over many first-time console buyers, including elderly women and mothers, says Nintendo president, Satoru Iwata.

Speaking to Bloomberg, the Wii boss says that targeting the female non-gamer could help Wii break all of the console boundaries: "We want to appeal to mothers who don't want consoles in their living rooms, and to the elderly and to young women," he says. "It's a challenge, like trying to sell cosmetics to men."

In the article, president of Enterbrain and Famitsu editor-in-chief, Hirokazu Hamamura also predicts a rosy future for Nintendo's console, saying that it could become "the most popular console of all time." "Non-gamers can see how fun [Wii] is just by looking at people playing it," he says, "and that's very different from the PS3 or Xbox 360."

Nintendo's lady-targeting Wii strategy could be on the back of its runaway success with DS games like Nintendogs and Dr. Kawashima's Brain Training, which have both discovered large female audiences. Nintendo hopes that the Wii's unique features will make it even more successful than the handheld: "If we can do this," Iwata says, "the Wii could break all the boundaries in terms of user rates for game consoles."

Nintendo Wii is out in Europe on December 8.

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