Girls Want Free Stuff with their Games

December 9th, 2006, 14:51 Posted By: wraggster

Via IGN

A recent survey titled "Customer Focus Tech Savvy" reveals the determining factors in where some elusive demographics choose to buy videogames. The demographics in question are Generation Y females, parents, and "adults." The survey considers you part of Generation Y if you were born between 1977 and 1994.

Possibly because it would have been an overwhelming reason for each demographic, price was excluded as a determining factor. Generation Y females listed "special offers like free items or discounts" as the most important factor in determining where to make videogame purchases. Parents said they choose the store that has the newest games in stock. And "total adults" split on stores that had the best selection and the newest games.

Ranking low on each demographic's list were the factors "helpful and knowledgeable sales staff" and "in-store demonstration kiosks." Anyone who has sought buying advice from the helpful and knowledgeable sales staff at Best Buy or tried out a game kiosk where the controller was broken in half and the screen was frozen can probably relate.

Data for the survey was collected during August and September 2006 from 3,000 adults surveyed online and via telephone.

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