Mobiles.co.uk is tempting customers with what must be one of the best free promotional gifts we've ever seen for a mobile phone - a free Wii.
We had a good look at their website and even called them up for a quick chat on the hunt for that crucial catch, but there doesn't seem to be one.
You sign up for one of a selected range of contract tariffs and when the Wii comes out, you get one.
Of course, you can't then cancel your phone contract; you have to keep the phone and pay the monthly charges for a set term, but that's hardly a catch when they cost around £20 to £30 per month - which is what we're all paying for our phones now.