European consumers snap up 325,000 Wii consoles in two days

December 13th, 2006, 14:41 Posted By: Darksaviour69

Wii Play and Legend of Zelda most popular titles

Nintendo has announced that the Wii console has sold out in Europe, with 325,000 units snapped up in the two days following last Friday's launch.

That means the Wii now holds the title of fastest-selling home console in history across Europe - and not just in the UK.

First-party launch title The Legend of Zelda: Twilight Princess was a big hit with consumers, shifting 240,000 copies over the launch weekend - meaning 74 per cent of those buying a console also bought the game.

Mini-game collection Wii Play, which comes bundled with a remote controller, was bought by more than 50 per cent of Wii purchasers

"Wii has become an overnight success in Europe with people of all ages rushing out to get their hands on the console," said Nintendo Europe marketing director Laurent Fischer.

"Even at this early stage it is clear that Wii is delivering on its promise to expand the gaming market, with a uniquely diverse audience all keen to experience the sensation for themselves."

Due to high demand for the console shop shelves remain empty at present, but Fischer pledged, "For those who were unable to buy Wii during the launch weekend, rest assured more stock is already on its way.

"We are doing everything possible to ensure that a steady supply of Wii units is shipped to stores across Europe throughout December and into 2007."

The arrival of the Wii was heralded with a launch event at HMV's flagship branch last week.

"The demand for Wii has been truly amazing, and the official launch at our Oxford Street store was one of the biggest events we've ever staged there," said Tim Ellis, head of games for HMV.

"HMV has received á huge amount of customer pre-orders - beyond anything we've ever seen before, including from family shoppers as well as dedicated Nintendo gamers.

"This suggests that while Wii is obviously one of the must-have items this Christmas, it also has the potential to appeal to a huge mainstream audience over the longer-term." (For more from Ellis, read our exclusive interview.)

The Wii launched in North America on November 19, where 600,000 consoles were sold in the first eight days following launch. It's also proved to be a hit in Japan, with the territory's allocation of 400,000 units flying off the shelves on day one.

Gameindustry.biz

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