EA uses Xbox 360 graphics to sell Wii game, gets caught

December 17th, 2008, 18:47 Posted By: wraggster

The UK's Advertising Standards Authority (ASA) has told EA to stop broadcasting a misleading ad for Tiger Woods PGA Tour 09. In the commercial, Woods is swinging a Wii controller, but a complaint to the agency accused the ad of using footage from the Xbox 360 version of the game. Which it did, as confirmed by EA. The publisher's excuse for switching the footage: the Wii images wouldn't be of "broadcast quality."

EA's ad agency stated that, in the future, it would make sure that the images and format being promoted match.

http://www.joystiq.com/2008/12/17/ea...e-gets-caught/

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