EA Sports Active seems to be quite the hit! So much so that, like the resistance bands that ship with the disc, the game is due for expansion. Even though the game just came out May 19, EA has already announced the first expansion pack. It's coming "this holiday, just in time to help you with your New Year's resolutions."
If you resolve to buy more fitness games this year, EA wants to help! Peter Moore did say EA Sports Active was a "platform."