October 16th, 2006, 17:12 Posted By: wraggster
Speaking in an DS Lite Retail Guide that recently came bundled with trade weekly MCV, Nintendo handheld product manager James Honeywell spoke about how DS sales compare with PSP.
"Up until the end of last year sale between the two formats were fairly evenly matched, with DS slightly outselling PSP," he said. "Since the beginning of the year, with our stellar line-up of releases, we have pushed our sales through the roof. Then with the fantastic launch of DS Lite in June we have begun to pull further and further away.
"Right now, with the combination of DS and DS Lite we are outselling the competition by a ratio of 3:1. This increase in hardware sales has also driven an increase in DS software sales, moving ahead of PSP in the total number of units and also, more interestingly, we have now seen that the same third party titles are selling more on the DS than on other formats.
We are seeing publishers start to rethink their strategies switching development from other formats to the successful DS platform and, more importantly, creating bespoke titles that fully utilise the DS features rather than simply porting content without taking advantage of the great things you can do on DS."
We're loving the DS at the moment and are already beginning to lose sleep over the huge anticipation for The Legend of Zelda: Phantom Hourglass!
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