Consumer demand for Wii still high

October 16th, 2007, 20:02 Posted By: Shrygue

via Games Industry

Chipsworld's Don McCabe and Woolworths' Gerry Berkley have told GamesIndustry.biz that supply for the Nintendo Wii is likely to be tight in the run-up to Christmas this year.

That follows comments made recently by Nintendo of America president Reggie Fils-Aime who also admitted that stock would be short again this year.

But both McCabe and Berkley refused to criticise Nintendo over the situation, and while they'd both like to be able to sell more units, they were upbeat about the effect that the machine is still having on the market.

"Well, from our point of view it's all about managing consumers' expectations really up to Christmas," said McCabe, "It's nice that we're given a degree of heads-up."

"It is nice to be able to manage consumers' expectations, but also our own expectations in terms of publishers, and what we expect to sell on the Wii, and what we can do with the machine going forward."

Berkley added: "I think Nintendo are doing their best to do what they can, but I suspect that the States is pulling in a lot of the manufacturing output because of the success over there as well."

"The UK, from what I understand, is doing well with it, but we're working closely with Nintendo and I believe they're doing all they can to get stock in."

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