Cola-Cola GB in Nintendo deal

May 3rd, 2007, 23:36 Posted By: wraggster

Coca-Cola Great Britain (GB) and Nintendo UK have joined forces to deliver a huge nationwide Wii sales promotion.

A unique on-pack promotion will run on 182 million packs across ‘Fanta’, ‘Sprite’ and ‘Dr Pepper’ brands from the May 14 until the beginning of July 2007.

Ten ‘Ultimate Wii Games Rooms’ are being offered up for grabs every day consisting of a Nintendo Wii Console, Wii Sports game, Samsung 26” LCD TV, a mini fridge and a case each of 330ml ‘Fanta’, ‘Sprite’ and ‘Dr Pepper’.

The promotion, developed by communications agency BD-NTWK, is supported by a multi-million pound media campaign, including new 20” and 30” TV advertisements, online advertising and extensive PR activity throughout the duration of the activity.

Senior Brand Manager, Fanta, Simon Pick, said: “This promotion marks the start of an exciting summer of activity for our Flavoured Sparkling Beverage brands.

“The brand aspires to be a credible part of our teen consumers worlds and will reinforce this positioning by giving consumers access to the ultimate Wii experience!”

Trade and Promotions Marketing Manager, Nintendo UK, Ben Taylor, added, “Wii is already the must have gadget of the year for people of all ages.

“This activity will re-enforce our message not just with with hardcore gamers but importantly will also reach everyone in the household including the mums and dads we also want to attract to our products."

Packs will be available in supermarkets and thousands of other outlets from the beginning of May 2007.

Retailers will be creating feature and display to raise awareness of the promotion including Sainsbury’s who will have a separate pool of prizes.

via utalk

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