Brain Training sales improve after Tarrant's marital breakdown

September 20th, 2006, 20:57 Posted By: wraggster

Via CVG

The Guardian reports that the publicity spiralling from Chris Tarrant's alleged affairs has spurred a surge in sales for both the DS Lite and Professor Kawashima's Brain Training: How Old Is Your Brain? which the permatanned Who Wants to Be... presenter advertises.

One particular advert depicted Tarrant forgetting his wedding anniversary and getting kicked out by his wife, only to use the game to improve his memory skills. Obviously this particular scenario rang true for countless husbands across the nation, resulting in mass Brain Training to avoid similar marital situations.

The Guardian quoted a source saying that Nintendo is fully aware of the situation and 'very relaxed' about Tarrant's private life, with a spokeswoman confirming there are no plans to axe the million pound campaign.

Meanwhile, rumours of a potential sequel 'Professor Tarrant's Brain Training: How to Avoid Getting Caught' are believed to be unfounded.

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