Animal Crossing: New Horizons US ad campaign dwarfs competitors

April 27th, 2020, 22:26 Posted By: wraggster

Gaming brands are spending more money on TV advertising during the COVID-19 lockdown, and impressions have nearly doubled in the US.
That's according to data from VentureBeat and iSpot.tv, which found that ad spending in the US reached $19.2 million between March 16 and April 15, generating 1.29 billion impressions.
Many state governments introduced lockdown measures in response to the coronavirus pandemic around late March, providing game companies with a captive audience to sell and advertise to.
Nintendo continues to prioritise Animal Crossing: New Horizons with its current ad campaign, which has surpassed 713 million impressions during the period and far surpassed the exposure of any other game company.

https://www.gamesindustry.biz/articl...fs-competitors

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