Somebody had to be the first to start it up again. Last year, analysts clamored for months about the need for a Wii price drop, a din Nintendo quelled by actually dropping the price of the Wii to $200. On Industry Gamers, Janco Partners analyst Mike Hickey has kicked off the next round of calling for a discount, declaring that Nintendo needs to cut the price of the console to $150 to stop the declining sales and fill out as much of its install base as it can before its competitors' motion controls hit the market.
"We believe they also need to generate strong hardware sales momentum into their competitors release," Hickey said, "or face the draconian consumer perception of the Wii having a dramatically reduced entertainment value proposition over a faded technology innovation; Rock Band anyone?" In other words, with compelling motion control devices on the way from Microsoft and Sony, Nintendo needs to do something drastic to prevent the Wii from slipping from #1 to #1 by a smaller margin.
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