Recently a number of Nintendo-loving European gamers noticed their belts weren't quite reaching their usual notch.
The reason was the introduction of Super Mario toys in Happy Meals, causing many Mario-loving types to snarf their way through numerous burgers to collect them all. Now it would appear belt manufacturers in the US are about to get a windfall of their own, as McDonalds has revealed the next line of Happy Meal toys in America will be based on Pokemon.
Currently the Happy Meal toy in the States is Spider-Man, but once that ends it'll be replaced with twelve Pokemon toys, which... um, well, to be honest we don't really know what they are.
They actually don't really look like much more than Pokeballs with little flat plastic Pokemon that presumably go inside them. But judging by Nintendo's promotional picture, it also seems each Pokemon will come with a matching card for use in the Pokemon Trading Card Game.
They also have McPlay Power, meaning they can be used with the recently released McPlay app - each Happy Meal cup will have a barcode on it which can be scanned to unlock a basic mini-game. Cue the "NINTENDO MAKES iOS GAMES" hysteria.
There's no word yet on whether these will eventually make it to other territories, but given Nintendo and McDonalds are seemingly best of chums at the moment we can only hope.