Nintendo needs to "change its business fundamentally", starting with dropping 3DS software prices to $25 (£15) or less. That's according to M2 Research analyst Billy Pidgeon, who told IndustryGamers that selling heaps of hardware isn't enough. "Nintendo needs to change its business fundamentally ... Selling in hardware is important, but Nintendo must increase attach rates and third party opportunity dramatically," said Pidgeon.
He goes on: "Lower 3DS hardware prices only address part of the problem. It's more important to sell more software as packaged goods and paid digital downloads to each customer who buys a hardware unit."
Pidgeon adds: "I would like to see Nintendo cut the retail price of packaged software to a range of $20 to $25 for the 3DS. DS software should be $20 or less."
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