Unique ‘multi-million selling’ casual games await

July 3rd, 2009, 18:35 Posted By: wraggster

David Amor of Buzz developer Relentless believes that the unexplored casual genre will deliver radical new IP that will sell tens of millions.
Speaking to Develop in an interview published today, Amor drew on the phenomenal success of certain casual IPs, adding that the winning formula is not likely to go away.
“I think that casual games remain an untapped genre; I’ve worked in more traditional genres for years and years before saying “right, let’s make games for other people”, and I don’t think we’re anywhere near discovering how many games can be made to satisfy that audience,” he said.

“Guitar Hero did well, Buzz did well, SingStar did well, Wii Fit did well; this isn’t the end of that.”
“There are games, currently un-thought of in the casual genre, that will sell tens of millions. I’d rather have a business in that category rather than more established ones to be honest with you.”

http://www.casualgaming.biz/news/288...al-games-await

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